This week our interview is with Vickey Jang the owner and designer at Bird In A Skirt. Her shop begain in 2004 as a place for her to sell her handmade bags and clothing. As of 2006 Bird In A Skirt re-emerged as a stationery retailer and wholesaler.

How did you get your start?
Like most crafters, I’ve been making stuff with my hands since I was a kid. In early 2004, I decided to turn my hobby into something more. With no web design experience, I blindly slapped together a website and launched it in September of 2004. I started off selling a little bit of everything that I made in my home studio: one-of-a-kind handbags, clothing, jewelry, and paper goods. In April of 2005, I quit my day job to work on my business full-time. Earlier this year, I dropped clothing and bags from my store and decided to only sell stationery. Even though handbags were my bestsellers, I had totally burnt out on sewing.
What was the first item you ever made?
The very first item I ever made for my store was a small zippered felt pouch that resembled a flower. I still have it. Someone bought it (my first sale!), but returned it to me when she saw that two of the felt leaves were glued on rather than sewn. I was totally crushed and humbled, but it taught me an important lesson about quality control: thread = good; glue gun = BAAAAD!
Do you have any formal training?
I have no formal training in graphic design. My background is in film and creative writing. I often wish I had studied design in college so that I could’ve had the skills to start my card business much sooner than I did.
When and why did you create your business?
My business launched in 2004 as a creative outlet. I was basically sick of the same office job I had held for the past seven years.

What do you enjoy most about your job?
Aside from being my own boss, coming up with new designs and getting positive feedback from my customers brings me a lot of joy.
Where do you get your inspiration from?
I draw inspiration from my pet bird, design blogs, magazines, other crafters, etc. I have a zillion craft sites bookmarked on my computer. There is inspiration to be found everywhere.
Who is your favourite designer?
In terms of fashion, I love Corey Lynn Calter and Tracy Reese. In terms of design, there are lots of indie letterpress card designers out there that I currently admire. Too many to name!
What one thing couldn’t you live without?
Aside from my pets, I cannot live without internet or e-mail. When you work from home and your “colleagues” are a dog and a parrot, the net becomes your life line to the world.
What will you be wearing this autumn/winter?
I’m pregnant with my first child right now, so the only fashions I’ll be sporting this winter will be empire-waist tops and yoga pants. Three words: Old Navy Maternity.

You’ve been very successful at selling your designs online, what advice would you give to other designers trying to sell online?
Don’t undersell yourself or your products. If you price things too low, you are underestimating the amount of time you’ve put into your craft, not to mention sending out a subliminal commentary on the quality and value of your product. In the very beginning, I was pricing my stuff so low that my hourly wage worked out to about five bucks. Remind yourself that you didn’t start your own business in order to make less than minimum wage! Another piece of advice is to participate in a lot of craft fairs. It allows you to interact with customers, which can be a great motivator, and is also a wonderful way to get your name out there. I have received wholesale orders from storeowners/buyers who have come across my booth.
Where do you hope you/your business will be in 5 years?
In five years, I hope to give myself a comfortable, steady salary. I would like to attend the National Stationery Show in New York City and try to get my cards into more shops.
What’s the best piece of advice you’ve ever received?
Follow your dreams. Trite, I know, but it’s sound advice.
Site: www.birdinaskirt.com
By: Anissa